Answer:
stand a reasonable chance of helping a company reduce competitive disadvantage, but very rarely form the basis of a durable competitive advantage over rivals
Explanation:
Of course, a rival company is free and could also make its own strategic alliance. Hence, there is no durability in competitive advantage (ca) if a company based its hope on only forming strategic alliances.
For example, an older company that partners with a new transport/logistics company in order to reduce its cost of transportation (thereby assuming to increase ca), while also increasing the brand awareness of the logistics may be shocked when its major does a similar partnership with another logistics firm.