Hello. You did not present the text to which this question refers, which makes it impossible for this question to be answered accurately, however, I will try to help you in the best possible way.
It is only possible to discover the answers to these questions after reading the text. However, we can consider that the creator of the media message is the person who is promoting the message, that is, he is the person who is speaking the message and displaying it. The target audience of the message is the group of people who may be interested in the subject that the message is spreading and the objective of the message is to provide information on a certain topic and allow public knowledge and reflection on it.
