Netflix's products are targeted towards the lower-middle class and up, specifically targeted to people (or households) with income levels of $30,000 and up. In addition, Netflix offers movie and TV titles that appeal to many racial/ethnic groups with its array of foreign and international films.
A great example of market saturation is Netflix. While new streaming services are in the introduction and growth stages, the market originator has reached its saturation point.
In the fourth quarter of 2019, Netflix accounted for 40% of the market. By Q3 2020, it was at 36%. Below is where each major streaming service stands in market share in the US as of Q4 2020, according to data from Antenna: Netflix — 34%
