Answer:
a more personal relationship between the buyer and seller than in B2C markets.
Explanation:
B2B markets stand for business to business markets where products are advertised between businesses.
On the other hand B2C is where businesses advertise to customers.
B2B tends to be more complex because they are higher value transactions involved. Buyers want to be very sure of benefits they can gain before making a purchase.
As such it involves a more personal relationship between the buyer and seller than in B2C markets.