Question

16) When Amazon acquired Whole Foods, the brick-and-mortar supermarket, the company was pursuing a ________ strategy.

A) market development
B) product penetration
C) market penetration
D) diversification

Answer 1

Answer:

D

Explanation:

Answer 2

The acquisition of Whole Foods supermarket by Amazon Company is describing the company's diversification strategy.

Option D is the correct answer.

What is marketing?

Marketing is the process of making the promotion of goods or services made by a company. it can be an online promotion or offline promotion.

Diversification is a marketing strategy where a company wants to expand its operations or launch a new product line. The main focus is to enhance and expand its business so that it can increase its business growth.

Therefore, Amazon uses a diversification strategy by acquiring the Wholefoods.

Learn more about the marketing in the related link:

https://brainly.com/question/14083500

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