Question

American Airlines paid the television producer to be a part of the show. This is known as ...

A) brand endorsement
B) product awareness
C) product placement
D) brand awareness

Answer 1

Answer:

A) brand endorsement

Explanation:

"Endorsements are a form of advertising that uses famous personalities or celebrities who command a high degree of recognition, trust, respect or awareness amongst the people. Such people advertise for a product lending their names or images to promote a product or service."

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