Answer:
Increased pressure for conformity to the various communities causes. Speical interest groups such as PETA or various Climate change special interest groups might call out a company for not doing enough to combat their adverse impact and might result in BAD publicity. So companies give into their corporate social responsibilites.
Explanation:
There are various reasons why companies from the U.S. tailor their policies and practices to address social concerns on a global level including:
U.S. companies realized that taking into account the social concerns of global customers would endear them to the hearts of these customers and therefore increase brand visibility. This would lead to increased sales and therefore increased profits.
Apart from the profit perspective, U.S. companies faced immense pressure from social wellness groups at both the global level and from U.S. based groups to do better. They bowed to this pressure to an extent.
In conclusion, the profit motive and intense pressure and lobbying led to U.S. companies being more socially concerned.
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