Question

Based on your focus group, you ask your product research team to propose different formulas for turmeric meal replacement shakes. Keeping in mind that all In Fine Fettle's products use ingredients that are of higher quality than the competition's, your food scientists offer you three different formulations. Choose the formula that would be most attractive to the target market.

a. Has the highest turmeric content and anti—inflammatory properties
b. Has the second-highest turmeric content and anti—inflammatory properties
c. Has the lowest turmeric content and anti—inflammatory properties

Answer 1

Answer:

The formula that would be most attractive to the target market is:

b. Has the second-highest turmeric content and anti-inflammatory properties.

Explanation:

With this formula, the taste will be rated as 7/10 so that there is no too much tumeric or too little, and the anti-inflammatory properties will just be right.  The target market will be most attracted to this taste level and you will be able to beat your competition.  Using the middle formula, success is guaranteed with consumers who do not want too much or too little as offered by the first and last options.