Answer:
It shows a benefit of the product.
It shows the usefulness of the product.
Explanation:
From the ads, the marketers want to convey 2 important characteristics of the perfume :
- the fact that i's fashionable
- The fact that the small last for a lot of time.
- It target consumers with middle-low income
From the wording, we can infer that the advertisers relied on the intrinsic quality of the product rather than design or false promise. From telling the duration of the perfume, the marketers most likely target consumers without high income . Duration of the perfume mean that people can minimize the cost of the usage. This type of thinking tend to be more prevalent among consumers in middle-low income.