Canon was able to redesign the copying machine so that it didn't need professional service—reliability was built directly into the machine, and the user could replace parts, such as the cartridge. What Xerox had not envisioned was the possibility that the components of the copying machine could be put together in an altogether different way that was more user-friendly. This example describes:______

a. architectural innovation.
b. incremental innovation.
c. radical innovation.
d. disruptive innovation.

From the question we are informed about Canon who was able to redesign the copying machine so that it didn't need professional service—reliability was built directly into the machine, and the user could replace parts, such as the cartridge. What Xerox had not envisioned was the possibility that the components of the copying machine could be put together in an altogether different way that was more user-friendly. In this case This example describes architectural innovation.

Architectural innovation can be regarded as innovation of an architecture which involves

reconfiguration of products technology that has been in existence so that improvement can be made. It is way to innovate products that can undergo changes as well as modified one that has its components link together.