Answer:
A target market is a group of buyers whom the company wants to acquire as customers, directing its marketing program to them in order to motivate them to acquire the product. The company selects the market in which it intends to operate based on previously identified market segments and their characteristics, which emerge from previously carried out market evaluations.
The target market of a certain product can clearly influence its price, as it depends on the market to which the company aims to sell the product: if you want to sell, for example, a car to young people who have just entered the labor market (and therefore do not have the highest wages in the market), the value of said car will be affordable compared to other similar car prices.
