Question

The marketing concept is a philosophy that focuses on A. Advertising products B. Selling products C. Making good products D. Providing value to customers E. None of the above

Answer 1

Answer:

D. Providing value to customers

Explanation:

The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition. Today most firms have adopted the marketing concept, but this has not always been the case.

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