Question

Imagine you are writing an ad slogan for a new type of breakfast cereal using the media technique of association. In order for the slogan to be effective, it should
invoke good memories of the past and provide a good explanation of the cereal’s content.
associate the cereal with something good and create positive feelings about the cereal.
build up the consumer’s self-esteem and validate that it is better than the competition.
review the contents of the cereal and convince consumers that the cereal is healthy.

Answer 1

Answer: associate the cereal with something good and create positive feelings about the cereal.

The media technique of association refers to the practice of linking the product you are promoting with positive ideas, so that consumers associate the two in their mind. This is what you should do in your campaign in order for it to be effective. An ad slogan is meant to be a catchy, easy to remember phrase. It does not need to explain what the cereal is or to provide information about its contents.

Answer 2

The best slogan from the list that invokes good memories from the past is the one that:

"associate the cereal with something good and create positive feelings about the cereal." (Option B)

What is a Slogan?

A slogan is a short statement that communicates your position about a poroduct, event, a vision, or a person.

It is useful because it helps to keep the brand in the memory of the target audience.

Learn more about slogan at:
https://brainly.com/question/476026