Answer: Nokia case- Lack of assessment for the smart phone
Explanation:
Nokia had a big influence in the international market for cell phone products in the global market. They could not make the assessment for the external market adequately for the need of the smart phone technology. This resulted in their major failure and they began loosing global recognition and lost the entire market share due to the shift from keypad technology to smart phone technology. They could not interpret correctly their external environment and lack of market assessment
