A perceptual map is A. a framework used to compare one firm’s product offerings with another firm’s offerings in relationship to their relative market share. B. a framework used to demonstrate the growth or decline of specific market segments within an industry. C. a means of displaying in two dimensions the location of its own and competing products or brands in the minds of consumers. D. the place a product occupies in a single consumer’s mind on unimportant attributes relative to competitive products.
