Answer:
In simple words, the goals and objectives are the end meets or which every action must be taken. If the point of destination is clear the managers of the company can plan and execute effectively taking each action according to that predetermined end point.
In my experience, I had a goal to secure more than 70 percent in my final year of graduation. By clearing my goal and objective i took every step in the year to achieve that goal. This made me help myself to keep control.