Question

Successful new-product development requires the company to establish an effective organization for managing the development process. Companies can choose to use product managers, new-product managers, new-product committees, new-product departments, or new-product venture teams. Increasingly, companies are adopting cross-functional teams, connecting to individuals and organizations outside the company, and developing multiple product concepts.

a. True
b. False

Answer 1

Answer:

a. True

Explanation:

The success of a new product development needs to establish effective organization for the management of the development process. Organizations should choose product managers, departments for new products, they should incorporate venture teams, and many more. Some of the important factors are  companies should adopt multi functional teams and develop new multiple concepts for the products.