Answer:
$19,595 unfavorable
Explanation:
The computation of direct material price variance is shown below;
= (Actual price - Standard price) × Actual quantity used
Given that;
Actual price = $138,000/4,780 units
= $28.87 × 1 pound
= $28.87 per pound
Actual quantity used = 4,780 units
Standard price = $25 per pound
= ($28.87 per pound - $25 per pound) × 4,780 units
= ($3.87 per pound) × 5,040 pounds
= $19,595 unfavorable
The direct material price variance is unfavorable because actual price is more than standard price.