Drag the tiles to the correct boxes to complete the pairs.
Match each advertising testing method with the scenario that best portrays it.

1. Survey
2. one-on-one interview
3. consumer jury method
4. focus group

Karl has arranged for a discussion summit where a specific target group comes together to discuss a particular ad concept. These people can interact with one another and discuss their opinion about the ad concept. Their impression of the concept will help Karl generate new ideas.

George has created a couple of ads for his company and is exposing these ads to different groups of people. These groups of people will rate the ads. The company will choose the ad that gets the highest rating.

An advertiser individually asked several people some questions that helped the advertiser choose the most suitable media space to reach its target consumer segment. This also helped the advertiser look at its customers’ issues and needs.

A certain number of consumers answered a few questions. The advertiser then aggregated the responses to help generate new ideas based on its target market.

Question

17-12-2020
Business

contestada

Drag the tiles to the correct boxes to complete the pairs.
Match each advertising testing method with the scenario that best portrays it.

1. Survey
2. one-on-one interview
3. consumer jury method
4. focus group

Karl has arranged for a discussion summit where a specific target group comes together to discuss a particular ad concept. These people can interact with one another and discuss their opinion about the ad concept. Their impression of the concept will help Karl generate new ideas.

George has created a couple of ads for his company and is exposing these ads to different groups of people. These groups of people will rate the ads. The company will choose the ad that gets the highest rating.

An advertiser individually asked several people some questions that helped the advertiser choose the most suitable media space to reach its target consumer segment. This also helped the advertiser look at its customers’ issues and needs.

A certain number of consumers answered a few questions. The advertiser then aggregated the responses to help generate new ideas based on its target market.

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abbyferguson16p5vb0r abbyferguson16p5vb0r · Answer 1 · 2020-12-17T12:14:46+01:00

Answer:

Karl has arranged for a discussion summit where a specific target group comes together to discuss a particular ad concept. These people can interact with one another and discuss their opinion about the ad concept. Their impression of the concept will help Karl generate new ideas. - Focus group

George has created a couple of ads for his company and is exposing these ads to different groups of people. These groups of people will rate the ads. The company will choose the ad that gets the highest rating. - Consumer jury method

An advertiser individually asked several people some questions that helped the advertiser choose the most suitable media space to reach its target consumer segment. This also helped the advertiser look at its customers’ issues and needs. One-on-one interview

A certain number of consumers answered a few questions. The advertiser then aggregated the responses to help generate new ideas based on its target market. - Survey

Explanation:

kapoorprachi783 kapoorprachi783 · Answer 2 · 2022-06-03T08:06:43+02:00

The answer is -

Karl has arranged for a discussion summit where a specific target group comes together to discuss a particular ad concept. These people can interact with one another and discuss their opinion about the ad concept. Their impression of the concept will help Karl generate new ideas. - Focus group

George has created a couple of ads for his company and is exposing these ads to different groups of people. These groups of people will rate the ads. The company will choose the ad that gets the highest rating. ⇔ Consumer jury method

An advertiser individually asked several people some questions that helped the advertiser choose the most suitable media space to reach its target consumer segment. This also helped the advertiser look at its customers’ issues and needs. ⇔ One-on-one interview

A certain number of consumers answered a few questions. The advertiser then aggregated the responses to help generate new ideas based on its target market. ⇔ Survey

What is the testing of an advertisement?

Ad testing is the process of putting different ads in front of a sample of your target audience and asking for feedback on them. You can run ad tests on an entire ad or specific aspects of it, and collect feedback on anything from how much the ad stands out to how believable they find it.

Learn more about advertisements here: brainly.com/question/25785890

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