3. The idea that service quality depends heavily on the quality of the buyer-seller interaction
during the service encounter is referred to as
(1 pc
O service productivity.
O service differentiation.
O internal marketing.
O interactive marketing.

It's a two-way marketing technique that emphasizes collaboration and interaction. An interactive strategy turns marketing into a social activity rather than merely talking to your clients.

Interactive marketing is the concept that the quality of service is greatly influenced by the quality of the buyer-seller relationship.

Learn more about interactive marketing here:

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3. The idea that service quality depends heavily on the quality of the buyer-seller interaction during the service encounter is referred to as (1 pc O service productivity. O service differentiation. O internal marketing. O interactive marketing.

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What is an interactive marketing and how does it work?

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3. The idea that service quality depends heavily on the quality of the buyer-seller interaction
during the service encounter is referred to as
(1 pc
O service productivity.
O service differentiation.
O internal marketing.
O interactive marketing.