What marketing strategy decisions do marketers have with product lines?

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03-12-2020
Business

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What marketing strategy decisions do marketers have with product lines?

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Thawkins000 Thawkins000 · Answer 1 · 2020-12-03T02:06:28+01:00

Thawkins000 Thawkins000

03-12-2020

Product marketers must decide what products will be offered (i.e., the breadth and depth of the product line ). The product line breadth is one of the four dimensions associated with a company's product mix.

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