Viral Marketing
An organization is trying to decide between three sets of assumptions for their viral
marketing campaign:
• Send the message to 20 people, and assume that each person will take 1 day to share
the message with 3 other, new people (and each of them will share with 3 new
people, and so on).
• Send the message to 5 people, and assume that each person will take 1 day to share
the message with 6 other, new people and each of them will share with 6 new
people, and so on),
• Broadcast the message by paying for a television commercial that reaches 100,000
people, but can't be shared easily.
For which scenario would the most people see the message by the 6th day that the
organization sent it?