Question

The elaboration likelihood model emphasizes the use of __________ persuasion and __________ persuasion methods. A. direct . . . elaborative B. peripheral . . . elaborative C. direct . . . peripheral D. indirect . . . direct Please select the best answer from the choices provided A B C D

Answer 1

Answer:

It's C, direct and peripheral.

Explanation:

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Answer 2

The elaboration likelihood model emphasizes the use of direct persuasion

and peripheral persuasion methods.

This theory involves a dual process which explains how attitudes are

changed in individuals through persuasion. The two methods of persuasion

include:

• Direct persuasion

• Peripheral persuasion

These methods help in the formation of attitude which makes option C the

most appropriate choice.

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