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Which term best fits, research focused on assessing the effectiveness of a specific marketing tool or tactic?

Respuesta :

Answer:

The term that best fits is:

research focused on assessing the effectiveness of a specific marketing tool.

Explanation:

When we discuss marketing tools, we imply the product development and promotional strategies and actions that a company deploys to develop and promote its products or services.  They are more strategic, while marketing tactics are more operational.  Marketing researches are strategic in nature.  Researches are not usually conducted for marketing tactics.

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