Question

When a company makes marketing decisions by considering consumers' wants and interests, the company's requirements, and society's long-run interests, it is most likely practicing ________ marketing.A. valueB. societalC. sense-of-missionD. consumer-orientedE. customer value

Answer 1

Answer:

Option B: Societal

Explanation:

Societal Marketing was coined from the marketing concept. Marketers and consumers are collecting stocks of what is good for themselves, their family, their country, and the planet.

It involves means by which marketing looks for ways amd means to provide products and services to help consumers reach their goals and Target while also making profitable decisions for their companies.

It is useful to consumers' long-run best interest and help promoting good corporate citizenship.