QueSUUN TU
Multiple Choice
In the following scenario, which candidate would be best suited for the position? A national sports magazine currently reaches an audience
of men between the ages of 40-70. They want to expand their audience to include younger men and women. In doing market research, the
company has targeted three areas for growth: expanding their online presence, highlighting high school sports, and covering international
sporting events. They are planning on hiring an online content director who will work with a team of professionals to accomplish these three
tasks.
O an art director for a major entertainment magazine wanting to spend more time with his family
O a recent college graduate with experience playing high school soccer
O a former professional baseball player who provides color commentary for a nationally televised sports program
O a popular sports blogger with a marketing degree and an international following

Because the national sports magazine requires a suitable candidate that having an online presence and have knowledge of digital marketing and expand business at the international level. So, they need to hire a person who has knowledge of digital marketing, and have international presence and fame. So they hire a person who is a popular sports blogger with a marketing degree and international following.

While the other options are not correct because:

The Art director is not a suitable candidate for this job because the art director does not have marketing knowledge and does not know how to expand business at an international level. A recent college graduate is also not suitable because may be he does not know the digital marketing and experience regarding how to expand business internationally.