Question

In terms of the global marketplace there are three primary types of companies: international firms, multinational firms, and transnational firms.The key factor that distinguishes one from another is:________. A) the firm's financial capacity to take risks. B) the willingness and ability to embrace diversity. C) the firm's orientation toward and strategy for global markets and marketing. D) the relative position of the product or service in terms of its life cycle. E) the relative size of the firm both in financial terms and in production capacity.

Answer 1

Answer: C) the firm's orientation toward and strategy for global markets and marketing.

Explanation:

International firms are firms that has its main headquarters in a particular country while still having offices in other countries.

For a multinational firms, products are being marketed to different countries in different ways while a transnational firm is a firm that deals with the production of goods and services internationally in more than a country.

The key factor that distinguishes one from another is the firm's orientation toward and strategy for global markets and marketing.