Answer: the difference between needs and wants is very simple. Needs are what we need to live, the basic requirements, and wants is everything else we might like to have, but we don’t need tosurvive. The wants depend on the needs of humans themselves.When companies like coffee store, utility company, local power company, humanitarian agencies, even doctors develop their marketing strategies they are focus in discover the needs and wants of consumers or clients, who are prospective buyers and consumer of goods or services. A need occurs when a person feels deprived of basic necessities such as local power company or go to the doctor for example. A want is a need that is shaped by a person’s knowledge, can be drink a cup of coffee or pay for a phone service. Every organization is focuson satisfy the needs or wants of a specific group or target market, developing a unique marketing program to reach each one of them
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