Kim's Kayak Tours identified active retirees living in the retirement community nearby as one of her potential target markets. She knows she can tailor her service and marketing message to the schedules and interests of this audience. What are some ways this business can differentiate itself from direct and indirect competitors? How will Kim evaluate the attractiveness of this segment?

Customizing kayak experiences as per the targeted community's health standards, eating preferences, medical situations, desires, and payment capability.
Integrating socializing trips, weekend parties, fun as well as food-themed outings as well as other group gathering with tours, taking ownership of every day-to-day operation.
Individualization of travel packages that include small groups of people with common preferences as well as the manner they choose to perform tours.
Do something oneself travel packages whereby clients can list the locations or activities and render themselves a tour by the organization.

The competitiveness of that kind of demographic could be measured employing a survey which incorporates a review of the activities and interests of target consumers, including such everyone's favorite pastimes, activities including destinations, their duration of enjoying leisure holidays, the obstacles encountered during these break times, one's medical problems, their desire to invest and their readiness to discover their outer environment.