Nicki wanted to evaluate customer satisfaction, so she began asking all
customers a question a month after their purchase: "Is the product you
bought below expectations, or does it meet expectations?" Her goal is to have
at least 90% of her customers at the "meet expectations" level. What is wrong
with her plan?
O A. A month later is too long to wait. She should ask them within three
days.
O B. She is not likely to have success reaching her customers after they
have left the store. She has to do her survey while the customers
are still with her.
O C. The question does not set the standard high enough. Merely not
being below expectations is insufficient.
O D. Nicki should not be the one asking the question. She needs to hire
a third party in order for the research to be objective and valid.
