Answer: Athletes and entertainers must be very careful to think before they tweet or post anything to other social media sites. Because of the immediacy of this type of interaction and the high visibility of celebrities, one social media post could cause a whole lot of damage. Many celebrities have found this out firsthand. Take, for example, the case of Mark Cuban, owner of the NBA Dallas Mavericks. After his team got beat, he used his Twitter account to let off some steam at the referees who apparently—he thought—made some bad calls. His public venting cost him $25,000 in fines from the NBA. When he was notified about the fine, Cuban again used Twitter to vent, posting the following tweet on his profile: “can’t say no one makes money from twitter now. the nba does.”
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