Question

All of the following factors drive compensatory versus non-compensatory decision making EXCEPT: * 57 points a. the total price of the items. b. the importance of the various attributes to the consumer. c. resource availability. d. the size of the choice set.

Answer 1

Answer:

a. the total price of the items.

Explanation:

In compensatory decision making consumer does not consider the price of the item. The Consumer evaluates the characteristics of the item. Consumer compares the good and bad characteristics of the item. He/She compensates for the price and bad characteristics of the product in Compensatory decision making.

Whereas in non-compensatory decision making the price of the product is considered.