Question

Which collection instrument do businesses generally use to conduct surveys? Businesses usually use a collection instrument such as a BLANK to collect market research data through surveys.

Answer 1

Answer:

questionnaire

Explanation:

A questionnaire is basically a survey, only that it is a much fancier term. Surveys and questionnaires are basically synonyms, and are both used to gather primary information, i.e. first hand information directly form the source. They are the most commonly used research tools.