Answer:
a. Describe the type of company and the product it would sell. TIP: This can be the same or different from the company you described in Assignment 1R. (1-3 sentences. 1.0 points)
The company would be a large company that has multiple locations. It would sell clothes.
b. Describe at least two categories you could group the company's target customers into, if the company were using channel management. (1-2 sentences. 1.0 points)
The company’s target customers would be for adults and people who like to dress fancy.
c. Describe at least two ways that the company might decide to treat those two categories of customers differently, and explain why it might do that. (1-5 sentences. 4.0 points)
The company might offer regular adults a rewards card or something. It might offer the people who dress fancy special discounts for things like their birthdays or holidays. I think it might do that because people who dress fancy are generally richer so they would want to keep that customer by offering exclusive discounts. The company would offer the regular adults a rewards card because it is more ordinary.
d. Would the type of channel management described in questions 2b and 2c above be likely to lead to unfair treatment of some groups? Why or why not? How could you make sure that didn't happen? (1-5 sentences. 4.0 points)
Yes it would lead to unfair treatment of some groups because it would mean that the groups with more money will get more discounts but the groups with less money will not get those benefits, so these groups would be jealous of the group that’s getting the discounts.
Explanation:
sorry i know its a lil late but for the people who need it in the future here you go...
