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Ethos, logos, and pathos are persuasional tools that can help writers make their argument appeal to readers; this is why they're known as the argumentative appeals. Using a combination of appeals is recommended in each essay. Make sure to consider carefully your audience and to stress the kind(s) of appeal that will be the most effective with each audience.
Ethos: This appeal involves convincing your audience that you are intelligent and can be trusted. Writers cannot simply say to their audience "I can be trusted because I'm smart and a good person." This appeal is perhaps the most difficult to establish; you have to prove yourself by demonstrating that you understand what you are arguing
Logos: You appeal to logic when you rely on your audience’s intelligence and when you offer credible evidence to support your argument. That evidence includes:
FACTS- These are valuable because they are not debatable; they represent the truth
EXAMPLES- These include events or circumstances that your audience can relate to their life
PRECEDENTS- These are specific examples (historical and personal) from the past
AUTHORITY- The authority must be timely (not out-dated), and it must be qualified to judge the topic
DEDUCTIVE/INDUCTIVE- Deductive reasoning is when you pick apart evidence to reach conclusions, and inductive reasoning is when you add logical pieces to the evidence to reach conclusions.
Pathos: This kind of appeal can be very effective if it’s not over-done, especially if your topic is an emotional one. Because your audience has emotions as well as intellect, your argument must seek to engage the audience emotionally. However, using emotional appeal alone is not as effective as when it is used in conjunction with logical and/or ethical appeals.
Hope this helps! Have a nice day :) Also hint, pathos is the least affectiv
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