Answer:
Virtual and augmented reality offer retailers several ways to enhance the customer experience. From browsing products to virtually “trying them on,” extended reality is already in use by many retailers today the information technology investment in the retail sector has increased significantly. IT plays an important role in the management of complex retail operations. Market knowledge, as well as control of data and information is essential to obtain a competitive advantage in the retail sector.Retailers can now closely follow customer trends, helping them figure out which products are attracting customers the most. Technology aids retailers to competitively price their products, by doing research of other markets and their prices as well as their products.
Explanation:
