Answer:
Promotional pricing.
Explanation:
Promotional pricing can be defined as a strategic sales technique or approach adopted by business owners or companies through the reduction of their selling price in order to convince or attract potential customers.
In this scenario, Manor Cinemas has announced that seniors over 60 years of age can enter the theater for free prior to 4:00 p.m. when accompanied by a paying customer. This is an example of promotional pricing.
