Retaliation is a deliberate action designed to send a strong message that complaining is undesirable and dangerous. It's being used to induce fear in those who may contemplate filing a complaint in the future.
- Counterproductive behavior in reaction to unequal treatment is generally an attempt to restore justice by getting even with a person or organization and is referred to as revenge.
- The Spartans opted to retaliate, beginning the First Peloponnesian War.
- Managers are vulnerable to disciplinary measures if they engage in retaliation.
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