Answer:
Rhetorical appeals are literary devices that allow a text or speech to be more persuasive. The three commonly cited appeals are pathos, logos and ethos. Pathos refers to appeals that evoke an emotional response from readers. Logos, on the other hand, is a type of argument that uses logic in order to convince an audience. Finally, ethos is a moral appeal, and it tries to convince the listener of the speaker's credibility in order to make his position more convincing. All of these appeals contribute to making an essay or a speech more persuasive.