In 2004, Dove launched the Campaign for Real Beauty. Its first ad featured a photo of women of all sizes and shapes in their underwear. The campaign was huge success. Which of these statements explain why the campaign succeeded? (Select all that apply.)
The image enabled female consumers to identify with the women in the ads.
The image was different from the thin, too-perfect models usually seen in beauty ads.
The image gave the impression that all the models used Dove products.
The image implied that female consumers could not be beautiful without Dove products.
