Answer:
It is inaccurate to say that "every society is transforming from primitive to modern." Societies each change at a different pace and the end goal or point of history for everyone is not necessarily what is considered "modern."
Explanation:
It is ethnocentric to view the European and North American view of modernity as the be-all and end-all of human development. Societies each develop and change at a different pace. It is also ethnocentric to value our version of a modern lifestyle over the other ways that people live with us contemporarily in this world. Some may argue that our lifestyle in the West is unhealthy -- we work too much to earn money to support our lifestyles and our diets are full of refined foods and chemicals so that we can quickly satisfy our needs. We use a disproportionate share of the world's resources in ways that are damaging to the environment. We contribute to global inequalities by championing globalization and taking advantage of economies where the cost of living is lower in order to have access to cheaper consumer goods and clothing. In the West we prioritize our own lifestyle and see it as the gold standard for other parts of the world.