What functional-level strategies has Amazon pursued to boost its efficiency? What functional-level strategies has Amazon pursued to boost its customer responsiveness? What does product quality mean for Amazon? What functional-level strategies has Amazon pursued to boost its product quality? How has innovation helped Amazon improve its efficiency, customer responsiveness, and product quality? Do you think that Amazon has any rare and valuable resources? In what value creation activities are these resources located? How sustainable is Amazon’s competitive position in the online retail business?

Amazon has executed several approaches to improve its performance. These approaches include optimizing their picking and packing methods by using robots to decrease the expenses that the customer spends.

Amazon has achieved new technology to improve performance, and customer responsiveness to increase product quality by spending in Kiva.

Quality for Amazon implies increasing quality as perfection; rendering products, by third party retailers, that are not affected, not lapsed or broken.

Amazon went from trading books to trading a wide variety of media and general- commodity goods.

It has a sustainable competing advantage

When people purchase goods, they match different suppliers on a graded assortment of factors. For Amazon shoppers, those parts, or customer purchasing criteria (CPC), involve cost, fast shipment, and reliable service.