8. Johanna is running for political office and, although she honestly believes she is the most qualified candidate her opponent is doing much better than she is in the polls. Consider the following advertising ideas and
indicate what the likely outcome is based on what you have learned about classical conditioning
Johanna's campaign runs an ad in which she outlines her policy positions using phrases like "helps working families and does not even mention her opponent
Effect on perceptions of Johanna: Improves her image
Effect on perceptions of her opponent: Mas no effect on his Image
Johanna's campaign runs an ad in which she outlines her positions using phrases like helps working familles and after each description of how she helps her constituents, displays a photo of her opponent's scouting
face with a big red X over it.
Effect on perceptions of Johanna: Select
Effect on perceptions of her opponent: Select
Johanna's campaign runs an ad in which she is not mentioned, but the likely harm caused by her opponent's position are detailed using phrases like "children will go to bed hungry and elders will be kicked out of
nursing homes with nowhere to go."
Effect on perceptions of Johanna: Select
Effect on perceptions of her opponent: Select
9. This experiment is useful in demonstrating the potential power of positive and negative associations formed within the brain between words/images/experiences and the subjective emotions they elicit. But it also suffers from
several potential pitfalls or limitations. One such possible flaw is that the syllables themselves - and not the associated words - may be inherently unpleasant or difficult to say, which could impact the ratings as well as the
interpretation of the results. All of the following are possible fixes for this experimental flaw EXCEPT:
a. having one of several distinct sounds play before being shown the words, rather than pairing with syllables.
b. using shapes or colors to pair with word types, in place of syllables.
Ocusing syllables that are very similar in pronuncation and ease of enunciation across all word types
O d. pairing asing nonsense sables with only positive words
