In 4-5 sentences, describe how Chip Kidd effectively uses scale in his book covers.

Chip Kidd doesn't judge a book by its cover — he creates covers that embody the books. Kidd's book covers are visual haikus In any case, he has earned it. Since joining Knopf publishing house fresh out of design school in 1986, he has averaged about 75 book covers a year—that’s well over 2,000 designs. Over the course of his career, he has shaped the visual identity of authors ranging from Michael Crichton, to Haruki Murakami, to Oliver Sacks, who actually has a clause in his contract stipulating that Kidd must handle all of his covers.

Kidd has a lot of wisdom to share about the graphic design process and industry in general. Below we’ve rounded up some of our favorite Chip Kidd designs, along with quotes that are sure to be of interest to anyone in a creative profession. His book cover designs are omnipresent.