Question

What basic form of competition is most conducive to the use of the marketing mix?

Answer 1

Answer:

Monopolistic Competition

Explanation:

Monopolistic Competition is a market structure or form of competition in which there are many sellers, each producing a more or less differentiated product.

This last point is why the use of the marketing mix is key here: because the goods are not homogeneous (like in perfect competition), their prices, brands, packaging and promotion strategy are very important in order to attract a larger market share than the competing products.

Answer 2

The basic form of competition that is most conducive to the use of the marketing mix is Monopolistic competition .

Monopolistic competition  can be regarded as a type of competition that is found in an industry  where by many firms offer products/services that are similar.

We can conclude that monopolistic competition is good for marketing mix, and in monopolistic competition, there is a low barriers to entry and exit.

Learn more about monopolistic competitive at:

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