The "rule" being described here is nothing more than the input/output of a mathematical function.
For every input 'x' value supplied, you only need to subtract three to it. For every input 'y' value, you only need to add four to it.
Example: I'll use variable 'm' to represent this function. Variable 'p' will represent the current input point.
m(p) = p[x - 3, y + 4] = p[-7 - 3, 0 + 4] = p[-10, 4]. 'p[]" is just the point.