he primary role of a functional strategy is to Multiple Choice describe the mission and strategic intent of each key functional piece of the business. create compatible degrees of strategic intent among a company's different business functions. unify the company's various operating-level strategies. determine how to support particular activities in ways that support the overall business strategy and competitive approach. assess what competitive capabilities to build in support of the overall company strategy and what to do to unify the firm's skills, competencies, and resource strengths across all the various key pieces of a company’s business.

The primary role of a functional strategy is to determine how to support particular activities in ways that support the overall business strategy and competitive approach.

A strategy sets the overall direction for the business; it focuses on defining how a business would achieve its goals, objectives, and mission; as well as the funds and material resources required to implement or execute the business plan.

A functional strategy refers to the action plan designed and established for the day to day operations and smooth running of functional areas in an organization such as procurement, account, sales, marketing, security etc.