Explanation:
Strategic planning is the long-term actions that a company will implement in its organizational processes to achieve its objectives and goals. Through strategic planning, a company creates an identity, a culture that assists in the company's internal and external positioning, in addition to managing the resources, the decision-making process and the timing of the actions necessary to remain profitable and competitive in the market.
In any organization, regardless of sector or size, strategic planning will assist in efficiency and effectiveness in the use of physical, financial, human, marketing and administrative resources.