What is not a likely reason the creators of this ad chose the slogan “Utah. Life Elevated”?
It is a play on the use of the definitions of the word “elevated,” referring to the elevation of Utah's mountains and a life of joy.
It is memorable because it is short but also relevant to the state's tourism features.
It highlights Utah's ski industry and also suggests that Utah has more to offer than just skiing.
It contains only sixteen letters and would be easy to design into a rectangular shape.
