Question

The marketing function that includes creating strategies to attract the target customer to a business is



pricing
pricing

marketing-information management
marketing-information management

market planning
market planning

channel management
c

Answer 1

Answer:

Option C (Market Planning) is the appropriate choice.

Explanation:

• The method of coordinating and identifying a company's operations priorities and collecting plans and methods to accomplish those constitutes market planning.
• The method takes into consideration the firm's business situation, helps to determine strategic potential, and then analyze these possibilities.

The other options offered are not relevant to the situation described. So, the solution here was the right one.